Focus on Your Goal, Less on How You’ll Get There

“Don’t tell me something’s impossible.
Tell me what it would take to make it possible.”

– Burke Franklin

Read Business Black BeltExcerpted from Business Black Belt, by Burke Franklin

After we figure out what we want, we immediately start to figure out how to get it. We can achieve the same result in many ways. Don’t get too caught up in how you will succeed because you might miss the perfect opportunity for doing it — just a different way.

After we figure out what we want, we usually start to figure out how to get it. I’m sure you can do what takes to get what you want, but that may be the very place you get yourself into trouble. Often, we can achieve the same result in a variety of ways. This lesson is about understanding the what and not getting tangled up in the how you will succeed. Otherwise, you might well miss the perfect opportunity for getting exactly what you want (or better).

The phenomenon goes something like this: you establish what you want, then you set about the process of how to get it. Given your resources and knowledge, you develop a strategy, then a plan of action—as crude as it may be. At this point, your energy shifts away from your goal to your action plan. The goal itself is almost forgotten in favor of all the things you now have planned to do.

How often has this happened to you? A salesperson is pitching their product and misses the part where you say, “Yeah, I’ll take one.” That was their goal, but the salesperson keeps on selling anyway. You want to buy. The sale just happened sooner than they thought it would. Some salespeople think that the only way to make their sale is to give their complete pitch and do a series of certain things because that’s what it takes to sell their product.

“Yeah, I’ll take one,” is often a reaction many salespeople aren’t prepared to handle. The salesperson is too focused on how the sale should happen versus being connected enough with you to realize that their goal has been achieved without having to follow their predetermined plan.

A customer of ours wrote a business plan to attract an investor to give him the cash he needed to buy a LearJet to start a jet charter company. While the investors were grilling him, another guy who owned a couple of jets read the plan and decided that his planes would be better cared for and leased more frequently with our customer… instead of cash, our customer got two jets! What if our customer was stuck on the idea that he first needed cash, then he could buy a jet? What idea are you stuck on?

Another variation on this theme involves something (or someone) coming along that is actually better than what you had in mind as your goal. Sometimes, if a better albeit different solution comes along that doesn’t fit our original vision, or it doesn’t match our expectations of what we thought would or should happen, we may pass it by. It may not fit our reality. We ignore it. It’s not right. (We make it wrong.) It’s not going to work. Again, while our head is down working our scheme, we often miss the fact that we’ve achieved our goal, or that it may have [already] arrived in a different package.

Go ahead and make something your goal and start to figure out how you’ll achieve it. Remember to keep the result you want as your top priority, in the likely event that a different/better way of reaching it shows up unexpectedly.

How to tune your mind for solutions
Let’s expand on this concept: Think for a moment about the color red. Look around right now for everything that is red. Notice how everything red jumps out at you. Did you notice the green things? Probably not. Now try it again with the color green. See how easy it is to tune your mind for what you’re looking for? Now try this: Look at your life and focus for a moment on your problems. What’s wrong? (Keep looking around with focused intensity and I’m sure you can come up with a depressing list…)

On the other hand, look at your life and selectively see what works. What’s working for you now? Do you usually look for what works or what doesn’t work around you? What if you were to consciously tune your mental radar system (actually it’s your Reticular Activating System) to seek opportunities and solutions to your problems just like you looked for the colored objects? (You have probably noticed this phenomena occurring unconsciously just after buying a new car — suddenly you see them everywhere!) Anyway, I think you’ll find that it’s almost impossible to find solutions while your mental radar is tuned to seeking problems. It’s also almost impossible to find solutions when you are looking for reasons to support why your problems are the problems they are. (Ever try to give a person some ideas while they are steeped in their problems? “La-la-la-la, I can’t hear you!”)

Note to self: Remember what that looks like the next time you are tuned to your problems and someone else tries to offer solutions to you!

When you are having a ‘bad day,’ try taking a mental inventory of everything that is working in your life. Remember to be grateful to those who provide the good stuff. Acknowledge your gratitude for your ‘luck,’ what does work, who is doing a good job, that you can see this page, and even that you live on high ground this week.

Anytime you’re having a bad day, look to see what you are focused on. See what happens when you shift focus. Change colors. If you have invested a little time in analyzing the problem and clarifying any assumptions, this process of finding a solution or achieving your goal will become easier.

Nature is constantly talking to you — with answers and directions
Ever wonder why you hear a certain song over and over again? Ever wonder why different people make similar comments to you? Ever wonder why particular situations repeat themselves? Ever wonder why particular situations repeat themselves? Try asking questions without being in a hurry for the answer — and be open to the messages and answers whenever they might appear — they’re everywhere.

The idea is that you are looking for a new action to take, a new way of looking at your situation—you must do something different to change the results you’ve been getting when you do what you are already doing.

Business Black Belt Notes

  • Set your goal and remember that you want to reach your goal even if you get there by a different method than you planned.
  • It doesn’t always take cash to get what you need.
  • Tune your mind to look for solutions to get what you want.
  • Answers will come, maybe not right away nor in a form you expect — stay open.

How to purchase your copy of Business Black Belt,..

A Tip for Handling Criticism

Ugh! Not another complaint… That’s how it may feel to you, but let me give you another way to look at criticism.

Be appreciative that they are giving their criticism to you and not blabbing to a hundred other otherwise prospective customers or friends. (Or worse, posting to blogs, Facebook and elsewhere!) Plus, for every suggestion you hear, there are probably a hundred customers or others who may be thinking it, but are not telling you.

I’m always appreciative of feedback (criticism), presuming that my customers and friends, by speaking up, are actually interested in helping me to improve my products, service and business. And my own effectiveness.

Even if you may have heard the same criticism from several others before, enthusiastically acknowledge their ideas as if they are the first (or only) one to tell you. “Wow, thank you for telling me. That’s a good idea! I really appreciate your contacting me and telling me directly!”

Be patient (not defensive) and hear them out (because you want to know everything they’re thinking). Even ask, “Can you give me any more detail…?”

Most people love to feel like they have made a contribution. In fact, if you get a similar message from several people you can tell that perhaps it is you and not just one other person out there with an attitude. To take this a step further, I wrote in Business Black Belt, about getting the messages from the Universe — When I get a similar message from 3 independent sources (someone speaking to me, someone else speaking to me, a song on the radio, a bumper sticker, an overheard conversation, etc.) I presume that the message is for me and that I must act on it ASAP. They usually start as a whisper like this, but if I fail to accept the message, it gets louder and eventually something costly and perhaps painful ensues.

Try it… listen and look for the messages. What are they telling you to do? Avoid it. See what happens next.

Why did this happen to me?


I recently responded to a post wherein the question was asked, “Why did this happen to me?” While I agree with the author that at some point you must stop asking that question and move on; however, if you do that, you risk leaving unfinished business behind. It is likely unfinished business of life that cannot be ignored.

Perhaps the better question to ask is, “What is my lesson here?” Whatever happened to you happened for a reason. It happened to you to teach you a lesson — or should I say, give you an opportunity to learn something new. Perhaps it’s something that you have needed to learn for a long time and now is the time for you to get it.

As I see it (experience life), the messages start softly like a whisper… an overheard conversation, a song on the radio, someone making a suggestion… No big deal, so you ignore it.  But God, the Universe, Allah, et al is persistent. The message gets louder… more requests, warnings, someone else has the problem, something gets your attention a bit more. Still, not your problem, too much already to do, so you ignore it. Again God, the Universe, Allah, et al is persistent.

Wham! You get hit by a bus! “Why did this happen to me?” Because you were not paying attention to the previous message that were there all along. And not taking action. Not learning and changing. Evolving as is demanded by life. Now the message is loud enough, front & center, and demands immediate attention. Continue to ignore it at your peril. I recommend that you keep asking, “What is my lesson here?” until you come up with an answer. Hint: The answer is about you (no others to blame), and how must you be differently?

Like how?
Perhaps you just need to start looking at something or someone differently. Allow your perception of them to change along with their own evolution. (For example, your kids are adults and not your babies anymore.)
Always pushing for the sale before you have a sufficient business relationship established and losing deals.
Getting fired over and over again because you won’t give your employer what they really want.
Your spouse files for divorce — out of the blue! –> because you aren’t [and haven’t been] paying attention to him/her!
Think about it, none of it happens to you.

Every time something happens to you… God is trying to get your attention to get you to better align yourself with the Universe. When you don’t hear the message, He turns up the volume. Better to sooner ask, “What is my lesson here?”